Responsive Website Design is critical for SEO
Responsive design is the most reliable pillar of web design today and it is fundamentally very important to empower websites to be seen on different devices on different browsers. Responsive design is most suitable for SEO. Responsive design offers exceptional user experience and multi-platform usability. SEO leverages these features of responsive website design to help your website rank on top in search engine results page (SERPs). Responsive design is the latest innovation in website design. It is very effective in lead generation and the conversion of prospects into potential customers. Responsive web designs offer unique functionalities that make viewing websites on mobile devices an enjoyable experience. Responsive web designs also help to improve SEO of websites for mobile browsing. Responsive web design is in keeping with the demands of the modern web users who prefer to view websites on the go. It is the only responsive website that can offer seamless viewing across desktop, tablet or smartphone devices. Interestingly responsive website reformats itself according to the device in which it is being viewed. Responsive web design is strongly recommended by Google to target mobile users. As responsive web design offers superlative viewing experience, they are important in retaining the viewers and reducing high combat rate from a website. If your website is not mobile-friendly, in other words, responsive, then it is inevitable for your website to lose organic traffic. A responsive website design is just the right solution as it can circumvent this problem and improve SEO of your website. The Google spiders find it much simple to crawl responsive sites which have one URL and one set of pages and files. Google spiders find it simply easier to crawl separate mobile and desktop sites have two separate URLs and two different HTML...
Read MoreHow is digital marketing fruitful for small business setups?
Digital world and digital marketing both goes together. Who bothers to read out the hoardings on the road side or wait for a striking ad to cover up your TV screen, in order to get acknowledged by your new launch or your amenities? In spite, we just scribble our fingers on the keyboard and search on your URL what we are willing to look for. It’s a hi-tech world where everything is ought to be linked with the computers and so is the marketing too. If we relate small business set ups and digital marketing, it will become rather difficult to compare whether need of SMB’s are more or prospects of digital marketing supersedes it? However, it will be true that if small business wants to grow or at least run in this highly competitive time, digital marketing is the only gateway for it, so let’s deliberate some thought up on how is digital marketing fruitful for small business setups? – Reach up the world – Digital marketing connects you to the world. Small scale businesses can publicize themselves by adding the most searched keywords in their website contents or blogs and hence raising their ranking on the Google search. Social networks sites are another customer centric option that gives up public notice in an entertaining mode. Act accordingly – Once you have chosen the mode of digital marketing for your website, it’s time to act now. Targeting and prepositioning for your online audience. Plan, publish and promote strategically to set up a new segmentation of yours; as even digiworld is no less crowded. Generate leads and calculate its conversion rate, analyze what is searched most, viewed most and finally liked most by the customers in order to get well along with your customers. Conversion- You must have remembered product, price and promotion, here these will play their role most. E-commerce computes launch of new products, capitalize on marketing, marketing automation and ultimately return on investment. Engage – Customer is the king as delighted customer is the only key to sale and re-sale, social media marketing and social proof. Thus, read your customers profile, analyze their search behavior research, compare it with that of competitor research and see the effect of these on the current business effectiveness. Thus, whether you are a budding entrepreneur or holding a small set up business, be updated with digital marketing strategies the day is not far when your business will touch the sky line. All the...
Read MorePeer Review Process
Peer review refers to evaluation of a research work by subject matter experts, to ensure competence and credibility of the work. Most scientific journals employ peer review to ensure the quality of their articles. In the present form, peer reviewing follows a 4 step cycle – Author submits his work to the journal. The journal editor deems it suitable for peer review based upon face value checks. A scholarly peer review is conducted by the Journal appointed peer review committee, who are qualified to perform an impartial evaluation of the article’s ideas, methods, relevancy, and results. The paper is accepted, rejected, or revisions are suggested to enable...
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